The rapid growth in influencer marketing has led to constant changes: what worked a few years ago may no longer work today. One of the strongest trends is one-off collaborations being replaced with long-term influencer partnerships and brand ambassadorship. There’s a...
If your target group is active on Instagram, influencer marketing for Christmas is a must. Especially before the holidays: 52% of consumers find gift inspiration from social media ads! Here are 9 ideas on how to support your Christmas campaigns with influencer...
Finding suitable influencers on Instagram is not an easy task. In 2023, the number of Instagram accounts is projected to reach nearly 1.2 billion. How to find the right influencers for your Instagram influencer marketing campaigns? In general, there are three ways to...
Finding TikTok influencers is not an easy task: there are over 1 billion active TikTok users worldwide! How to find TikTok influencers for your brand? Here’s our guide to finding the right creators! 👇🏼 1. Searching manually on TikTok2. Using a TikTok influencer search...
The attractiveness of the influencer’s “job title” has led to many ínfluencers purchasing fake followers. It means that marketers can’t choose their influencers blindfolded – you may pay for an audience of fake accounts! Thus, it’s crucial to...
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
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