for brands | Promoty

Influencer marketing 101: everything you need to know

by Marelle Ellen | Sep 30, 2023 | basics, for brands

Influencer marketing is one of the fastest-growing fields of marketing: from $8 billion in 2020, the industry has now grown to 21.1 billion dollars. So if you aren’t using influencers for your brand yet, you are missing out. Here’s a full guide to influencer...

The best tools for influencer marketing (2024 update)

by Marelle Ellen | Sep 28, 2023 | for brands

The landscape of influencer marketing platforms might be overwhelming – there are so many different tools that help businesses with influencer marketing, from discovering and choosing the right influencers to managing campaigns and tracking performance. How to choose...

How to set up influencer marketing analytics and reporting?

by Marelle Ellen | Sep 20, 2023 | for brands, measuring

Influencer marketing has become an impactful marketing channel for many brands. However, to maximize the impact of influencer campaigns, it’s essential to set up a robust system for influencer marketing analytics and reporting. Here’s a step-by-step guide on how...

How to measure influencer marketing ROI?

by Marelle Ellen | Sep 18, 2023 | for brands, measuring

The last step in any influencer marketing campaign should be measuring the ROI of your influencer collaborations: that helps you to decide which influencers to use in your future campaigns and what the budget for your next campaign should be. Let’s dive into how...

Your guide to finding influencers in Asia

by Marelle Ellen | Sep 4, 2023 | asia, for brands

Finding the right Asian influencers for your brand can be quite a challenge – there are so many of them! To make it easier for you, we have compiled a list of the most popular Instagram and TikTok influencers in every Asian country, together with guidelines on how to...

Your guide to African influencers

by Marelle Ellen | Sep 1, 2023 | africa, for brands

Finding the right African influencers for your brand can be quite a challenge – it’s such a fast-growing market! To make it easier for you, we have compiled a list of the most popular Instagram and TikTok influencers in every African country – together with...